What is Search Engine Optimisation?
Search Engine Optimisation (SEO)
is one of the strategies used for internet
marketing to increase and improve the number
of visitors as well as sales (ROI) for a
particular site. This process helps in getting
good ranking in search engines which in
turn helps in increasing the number of visitors
to the website. Optimisation of a site ensures
that the site is accessible to search engines.
In short Search Engine Optimisation makes
websites Search Engine Friendly.
The process of Search Engine Optimisation involves
the following steps:
1) Website Analysis:
Website analysis is the first step of site optimization wherein the nature, structure, content & navigation of the website is analyzed so that a perfect optimization strategy can be planned. SEO strategies vary from site to site depending on the factors mentioned above.
2) Keyword Research:
The second and most important step of website optimisation
is Keyword research and analysis. There
are hundreds and thousands of search terms
used by surfers on the internet for any
particular service or product. Keyword research
& analysis helps us to understand the
most popular and suitable keywords for that
particular website .
3) Creation of Meta tags:
Meta tag is a tag used in the source code of a webpage. This tag contains information about that particular website which explains a search engine about the description, content and keywords of that particular site. Not all search engines use meta tags to get the information about the site. Meta tags helps to target a specific page for specific keywords.
4) Content Optimisation:
Search engines give more weightage to content
rich websites. Hence, optimising site content
becomes an important factor for sites which
look to achieve top position in search engine
rankings.
The process of content optimisation consists
of incorporating keywords in the content
of the site. This doesn't mean that keywords
should be stuffed in the content. The keywords
should be added according to their relevancy
to the content of the website and keeping
in mind the keyword density factor. Keyword
Density is the rate at which a particular
keyword appears in a webpage in proportion
with the other words.
5) Site Navigation:
Sitemaps are used for easier navigation through a website. The users can navigate a site without having to use the global navigation. A sitemap helps user to understand the layout and structure of the site with ease. |
